Recommendations

  • SR. COPYWRITER/MGR COLDWATER CREEK
    "It's not just Sheryl's natural gifts as a writer – and they are abundant – that make her such a delight to work with. She is also a fluid collaborator. Her work is infallibly energetic and conceptual, savvy and culturally plugged-in. And that's the thing – Sheryl has a both a wonderful, intuitive ear and the rare willingness to dig until she is holding the grail of the perfect word. Or the tagline that you know you can't live without." Margo Hendricks, Copy Director, Frontgate
  • WEB COPY MANAGER, COLDWATER CREEK
    “I worked with Sheryl on an ongoing basis to mirror copy to merchandising for a consistent voice of the brand. Sheryl's tireless and positive attitude plus her understanding of the bottom line made her an equal partner to merchandising and marketing. Her staff looked up to her and I would enjoy working with her again.” Ann Kasper, VP Merchandising, Coldwater Creek
  • COPYWRITING/FREELANCE
    “Sheryl came up with attention-getting headlines and copy for a direct marketing project (the client was a national media syndication) that were spot-on, and she did it on time and within budget. As the designer, I was thrilled to have such great words to work with, and the client was thrilled with the results.” Laura Stahlberg, Sola Creative
  • COPYWRITING/MIC
    “... exceptional in every way - truly a joy to work with. Sheryl handles writing projects with complete professionalism and ownership. She delivers clear, persuasive copy, with both wit and intelligence. And always meets her deadlines. Plus, her sunny disposition makes it fun just to be around her.” Cam Smith Arnold, VP, Communications, MIC

Setting Sail for 1834

A class of fifth graders, including my son, Jackson, set sail for 1834 aboard the Brig Pilgrim. Read all about it in the Laguna Beach Independent (under the advertisement).

Lbindypilgrim_1

Pilgrim1

Pilgrim2

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Contact Info

  • MOBILE
    208.255.9274
  • PORTFOLIO
    https://vansites.typepad.com/writing/
  • LOCATION
    Sacramento
  • EMAIL
    sheryl.bussard@gmail.com

Education

  • BACHELOR OF ART, FINE ART
    California State University, Sacramento

Skills

  • passionate copywriting. over-the-top concepting. adroit communicator. perceptive/persuasive collaborator. social media maven. online fashionista. on-camera spokesperson. shopping goddess. fly-fishing newbie. published humorist. blogger. print advertising. catalog writing/editing A to Z. product naming. company branding. retail collateral. web content. e-commerce. initiating. completing. enthusiastic revisions. writing speeches. making speeches. presenting. PowerPoint. InDesign. corporate communications. snow reporting. knot tying. email haiku. Sudoku. elevated self-confidence. extreme self-deprecation. obsessive list maker. coffee fanatic. (Really?)