IndecentExposureWaPo

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SR. COPYWRITER/MGR COLDWATER CREEK
"It's not just Sheryl's natural gifts as a writer – and they are abundant – that make her such a delight to work with. She is also a fluid collaborator. Her work is infallibly energetic and conceptual, savvy and culturally plugged-in. And that's the thing – Sheryl has a both a wonderful, intuitive ear and the rare willingness to dig until she is holding the grail of the perfect word. Or the tagline that you know you can't live without." Margo Hendricks, Copy Director, Frontgate
WEB COPY MANAGER, COLDWATER CREEK
“I worked with Sheryl on an ongoing basis to mirror copy to merchandising for a consistent voice of the brand. Sheryl's tireless and positive attitude plus her understanding of the bottom line made her an equal partner to merchandising and marketing. Her staff looked up to her and I would enjoy working with her again.” Ann Kasper, VP Merchandising, Coldwater Creek
COPYWRITING/FREELANCE
“Sheryl came up with attention-getting headlines and copy for a direct marketing project (the client was a national media syndication) that were spot-on, and she did it on time and within budget. As the designer, I was thrilled to have such great words to work with, and the client was thrilled with the results.” Laura Stahlberg, Sola Creative
COPYWRITING/MIC
“... exceptional in every way - truly a joy to work with. Sheryl handles writing projects with complete professionalism and ownership. She delivers clear, persuasive copy, with both wit and intelligence. And always meets her deadlines. Plus, her sunny disposition makes it fun just to be around her.” Cam Smith Arnold, VP, Communications, MIC

This article, which was published November 14 in the Washington Post's Sunday Outlook section (may require brief/free registration), was also picked up by Newsday, the Buffalo News, the Monterey County Herald, Flyfishing.com, and The Kathmandu Post, among others.

IndecentExposureWaPo

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