Project: Two sided promotional sales piece for use by dealers, retail salespersons, or as a consumer give-away. Folds up to a business card size with laminated front and back covers.
Client: Kawasaki Motors Corp., U.S.A. (created while on staff as Manager, Media Relations in collaboration with advertising agency, InterImage.)
Scope of Work: Wrote headlines, subheads, copy and copy for all products; also directed agency on design, models to be featured, selection of photography, and final art approval.
Unfolded Z-Card
Close-up copy/"Super Naked" Z1000
Close-up copy/"Vulcan 1600 Classic"
