The Writer at Large / Portfolio

Another fashion conundrum solved. Just in the nick of time.

Denise L. of Fairborn, Ohio writes in to ask "What to wear for holiday parties that's festive but doesn't scream Christmas?" Coldwater Creek's Style Squad (aka moi) responds.

Enter the Holiday Sweepstakes on Facebook to win these Coldwater Creek looks (they're my favs).

Just "like" Coldwater Creek on Facebook and enter the contest - Nov. 15-21.  

Visit Coldwater Creek's newest micro-website, the Style Spot.

Exclusive Preview: NEW Style Squad Crushes

Just in case you don't know how to wear a blazer, I'm going to explain it to you. The Style Squad's newest picks go live 10/14. So you're seeing mine before anyone! And check out the Style Spot's new design. 

Today's E-Mail Campaign

This is a great example of how Coldwater Creek is building brand consistency across all channels. The email messaging was lifted directly from catalog editorial that I wrote months ago. 

Sssshhhhh ... sneak preview of one of Coldwater Creek's holiday catalogs

I have to admit – I love this editorial (and the sweaters). Living in Idaho has truly shaped my creative perspective, in a great way. 

Another burning fashion conundrum - SOLVED

Visit Coldwater Creek's Case Closed, a feature of our new social networking/fashion blog venture, the Style Spot, where I dispense mind-altering, life-defining fashion advice. 

Falling in love with fall - new Style Squad "crushes" revealed

 

Yes, we (the Style Squad) have posted our latest "crushes" from Coldwater Creek's fabulous fall collection. Check them out at the Style Spot. 

Some say jeans. I say Carpe Denim.

 

A recent Style Squad assignment: provided a candid photo opp in my favorite Coldwater Creek jeans that would be posted on Coldwater Creek's Facebook page. That was pretty easy for me since I wear my Natural Fit Knit Jeans almost every day.

When I took off for a long weekend in Victoria, B.C. last month, I packed a suitcase full of Coldwater Creek clothes. And in this photo, I'm pretty much head-to-toe Coldwater Creek. Everything except my prescription pesto green and blue Ray Ban sunglasses, the peace-sign Donald Pliner toe-ring sandals (perhaps my favorite EVER), and certain unmentionables a la Victoria's Secret. Big thanks to the Coldwater Creek Facebook fans who posted very kind comments! 

We stayed at the ultra-lovely Hotel Grand Pacific, just steps from the inner harbor. The building in the background of the picture is the historic Fairmont Empress.

Don't miss out on great deals and lots of style talk with other Coldwater Creek devotees. Become a fan on Facebook today!

 

Fall Sale E-Mail Campaign

I always loved September and the whole back-to-school thing so I came up with this email campaign concept which was then executed by the design teams  for direct and retail promotions.