Working for the Motorcycle Safety Foundation, I came up with the contest name, wrote copy for the ad/flyer, and wrote the press release.
Yes, the MSF is looking for a few good words about women and motorcycling, and there's still time to enter. The goal of the contest is to generate ideas for a slogan that will be used primarily for women’s shirts, as well as other items the MSF may choose to make available for sale. The message (up to 10 words) should reflect how essential it is to get started in motorcycling the right way – by taking the MSF RiderCourseSM – and how uplifting that accomplishment can be.
“Riders, and particularly women riders, are very passionate about taking their first MSF RiderCourse; it’s often the starting point for a lifelong adventure of fun, independence and camaraderie,” said Dr. Sherry Williams director, quality assurance and research. “So we’re inviting women to take a short break from riding and put some of that passion onto the keyboard, to share their ideas for a clever slogan that will inspire other women to find out more about motorcycling.”
The MSF Ride On! Write On! Contest is open only to women age 18 and over who are legal residents of the United States.
Ten semi-finalist slogans will be selected by a panel of MSF associates and then posted online for public voting. The top three winners will receive gift certificate prizes from Whitehorse Gear: 1st Place is $599, 2nd Place is $400 and 3rd Place is $300. Entries must be submitted through the contest banner at http:/www.msf-usa.org/ by 6:00 P.M. September 28, 2009. Winners will be posted on or after October 16, 2009. Rules and restrictions apply. See the MSF website for details.
