The Writer at Large / Portfolio

How prescient ("You mean like Idaho?")

This was part of a fun series of themed promos (done in the '90s), designed to keep kids entertained so their parents could eat their own damn pancakes in peace. I didn't do the comic illustration, just the high-level concepting and copy. 

Fall Sale E-Mail Campaign

I always loved September and the whole back-to-school thing so I came up with this email campaign concept which was then executed by the design teams  for direct and retail promotions. 

Print Ad for Sunset Book's Cooking LIght

Sunset Books/Advertising, Publisher's Weekly

Client: Sunset Books Publishing

Project: Ad for Publisher's Weekly

Scope of Work: Although this ad was for a gardening book, the issue of Publisher's Weekly for which it was targeted was themed to religious books, so we played off on that for this ad.

Auto Club of Southern Calif./Westways Ad

Client: Auto Club of Southern Calif., with Kelston International, Orange County

Project: Advertisement with tear-out pocket benefits guide

Scope of Work: Concepting Ad/Headline/Copy

Sunset Books, Advertising, People magazine

Client: Sunset Books

Project: Ad for National Garden book, People magazine and others

Scope of work: Concepts/headlines/copy

Copy (click to enlarge):

New Energy Ventures/Newspaper Advertising

Project: Newspaper Ad, which ran in key West Coast markets

Client: New Energy Ventures, with agency Rogers and Associates, Los Angeles

Scope of Work: Concepting/headlines/body copy

Close up of ad copy (click to enlarge):

Advertisement/On Center Conditioning

Client: On Center Conditioning
Project: Advertisement for local fitness publication
Scope of Work: Concepting/Copy

Click here to read an article on Pilates I wrote for On Center Conditioning.

Sacramento Cable TV/Ad

Client: Sacramento Cable
Agency: Runyon Saltzman & Einhorn, Sacramento
Project: Newspaper ad
Scope of Work: Concepting/Copy