I'm passionate about words. And just as passionate about branding and leading great teams. As a freelance copywriter, I've provided creative solutions to Sunset Books, The Golden Door Resort & Spa, Universal Studios, Gucci Timepieces, and the Motorcycle Industry Council, among others. As copy manager for Coldwater Creek, I was directly involved with seasonal concepting, catalog copy & editorial, product naming, retail signage and collateral, direct mail, e-commerce, and social media. I was also the lead copywriter when Coldwater Creek launched its spa business, providing names and descriptions for the spa menu of treatments/services, and all of the website content.
Earlier in my freelance career, I became enamored with the beauty business when I was the freelance copywriter for The Golden Door Resort and its skin care line, as well as its sister spa, Rancho La Puerta. Just click on the left to see these samples, or scroll down for some of my favorites.
Damn all that research getting facials and massages and what not.
And what about motorcycles? Well, I took my first Motorcycle Safety Foundation Beginning RiderCourse in San Francisco and then steered my career away from high tech public relations to a fast track in the motorcycle industry. In addition to working for Kawasaki's outside media relations agency, I worked at Kawasaki's North American corporate headquarters, handling new product introductions and media relations. Later I served in communications roles at the Motorcycle Industry Council and the Motorcycle Safety Foundation. Besides working behind the scenes, such as helping to produce a feature on professional motocross champion James "Bubba" Stewart for 60 Minutes, I've also spent time in front of the camera as a spokesperson on the CBS Early Show and ESPN's Cold Pizza.
Some of my published essays and articles are listed to the right. I'd be lying if I said it wasn't a big deal to me to have been published in The Washington Post's Sunday Outlook section. Twice.
So whether it's motorcycles or moisturizers, shirts or skirts, and just about everything in between, I provide creative solutions for marketing and communications needs, one word at a time.